Small Buisiness Today Magazine

Wednesday, June 18, 2014

LOCATION, LOCATION, LOCATION

As a former Realtor®, the chant was always “Location, Location, Location” when it came to the value and desirability of a residential real estate purchase.
Those same words apply to one of the main considerations when we work with a cover honoree in deciding the best place for their cover photo. Barbara, John, and I receive so many great compliments on our beautiful and unique covers.
Connie Rankin’s cover photo last month (May 2014) was set on the Sabine Bridge which connects Memorial Drive and Allen Parkway. For a top commercial real estate agent selling all over the city of Houston, our beautiful city skyline made the perfect backdrop for her cover. The Sabine Bridge has always been one of our favorite views of our city.

This month’s cover honoree, Ludmilla (Mila) Golovine of MasterWord Services has a truly international business that connects people across language and culture. For this reason, we chose to use the “Light Spikes” as our backdrop for her photo.
For those of you who may not be aware of the origins of the “Light Spikes”, the “Light Spikes” were created for the 1990 Economic Summit of Industrial Nations by local artist Jay Baker and was originally installed in front of the George R. Brown Convention Center.

The large abstracted flags represent the European Economic Community as well as the seven countries that participated in the Summit. The Light Spikes, as any traveler can tell you, are located at the airport near Terminal C and the Mickey Leland International Arrivals Building. The Light Spikes consist of eight flags that are individually wrapped around square columns. Each “spike” is supported by an aluminum grid structure and a ten foot concrete pier below the ground. The columns lean at a 10 degree angle toward a central point that represents Houston. The distance between each “spike” and this point is relative to the distance between Houston and the capital of the country that the flag represents. Once again, we (Mila, Barbara, and I) thought this was a perfect backdrop.
Speaking of “Barbara”, because she is both the writer and the stager of the photos, the covers tell a story in themselves. This is a very unique combination that makes for very, very special covers!

Many thanks to David Hebert and Katena Carvajales with the Bush Intercontinental Airport Administrative Office for being so kind in assisting us in being able to work through security at the airport to make this happen.
It is time to let you get started with this month’s issue!

Good Reading, Good Sales, & Success to You,
Steve Levine
President & Executive Publisher


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