The Only Thing Constant is Change
It is the beginning of our 4th
year publishing Small Business Today Magazine and just as we have done at the
beginning of each anniversary, we like to improve it by updating it and making
other changes. Unfortunately, as Barbara can tell you, I am not very good
at dealing with change. Case in point: I still use the same “Day
Runner” Organizer that I was given as a gift in April 1984. Thank
goodness that they still make supplies for this at times outdated day planner!
Yes, I use an online Google Calendar as well but prefer the old school, tried
and true methods of keeping my appointments. Okay, it has been 31 years
on the same program but it works for me.
If I had my way, the magazines that
Barbara, John, and I publish would never change! But after 35 years in
publishing here in Houston, I can tell you that every year or two the look and
feel of a magazine needs to change. It needs a fresher, cleaner look and
feel to keep up with the preferences of our subscribers.
Last April, in our 2nd
Anniversary Issue, we changed the look of the Content Page, Publisher’s Column
Page, Editorial Pages, and we moved the last two to three pages of the Cover
Story from the back of the magazine to continuing right after the first two
pages of the Cover Story. We felt that these changes were absolutely
necessary based on the feedback of our subscribers and clients.
In this, our 3rd
Anniversary Issue, we are making our boldest changes yet to our logo,
cover layout, and text pages. Some, such as the logo and the cover, you
will recognize right away. Others will be a little more subtle. In
the months to come, you can expect even more changes. We hope you like
them and always appreciate your feedback!
Again, I am not good with change but
the world is changing and I guess I need to catch up!
This month’s cover honoree, Ms. Paula
Mendoza of Possible Missions, Inc. also embraces change. A lot of her
success can be attributed to her ability to stay on top of her game by means of
education. In turn, she inspires, mentors, and educates others to follow
her pathway to success. Through Paula’s personal
and professional journey, she has shown that it’s possible to accomplish the
impossible by focusing on customer service and being passionate about making
possibilities a reality for others.
Good Reading, Good Sales, &
Success to You,
Steve Levine/Executive Publisher
SMALL BUSINESS TODAY MAGAZINE
